Hundreds of SKUs that change label and tone
Every product had versions, flavors and formats, and the labels change with every campaign.
Portfolio
3D catalog · 2018–2019 · Latin America
Coca-Cola FEMSA
Together with Aselleraction, a leading Latin American e-commerce platform, I led the 3D catalog project for the Coca-Cola FEMSA online store: more than 1,500 bottles, cans and multipacks across 11 brands. I coordinated the team, defined every detail with the client and, together with the art director, decided how each bottle would be built.
Project leadership3D modelingPackagingE-commerce
- 1,500+bottles
- 11brands
- 4pack types
- 136process boards
The case
A system that scales without remodeling
Modular renders, split into layers
One base render per pack; the label, the liquid color and the lighting as separate pieces, ready to be swapped.
The whole range, fast and consistent
The client changed the label or tone in the final file without re-rendering, with the same finish across all 11 brands.
Workflow
From a technical drawing to the final bottle
- 01Technical drawingClient PDF / STLPDF · STL
- 023D modelingBuilt in MayaAutodesk Maya
- 03Gray renderVolume, light and reflectionsV-Ray
- 04ColorLiquid and materialMaya · V-Ray
- 05Vector labelArtwork in IllustratorIllustrator
- 06Final assemblyLight, gloss and tone in PhotoshopPhotoshop
- 1,500+ bottles through the same flow
- Label, liquid and light on separate layers
- Changes without re-rendering
Gallery
Brand by brand, the whole process
Tap any board to see it full screen.
01
4 boardsThe project
02
16 boards
03
11 boards
04
11 boards
05
11 boards
06
11 boards
07
11 boards
08
11 boards
09
11 boards
10
11 boards
11
11 boards
12
11 boards
13
4 boardsCans & multipacks
Be part of the process
Build your bottle in 5 steps
Pick a bottle, color the liquid, place the label and turn on the lights. The same workflow we followed for the 1,500+ bottles in the catalog.
Drop the label here
Your bottleFinal render
100%RGB/8
Steps
Properties
Pick the bottle you want to build. We start from the gray 3D model, straight out of the render.
Paint the liquid. Find the brand's official tone.
Drag the label and drop it on the bottle. Then move it left or right until the logo sits in the center.
Drag it onto the bottle
Adjust the light until the bottle looks like the catalog.
Done! Slide to compare your bottle with the final catalog render.
Bottle ready
Layers
- Lights and gloss
- Label
- Liquid
- 3D bottle
See the case on Behance
Each brand has its own project with every view and detail.
Adrián Rojas
Tell me about your project
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