Experience20142026
+12
years building brands across Latin America, Norway and the US
Specialist incorporate brandingand brand identity.
I design brands that earn trust
I love helping companies and founders turn their ideas into memorable brands, approaching every project with strategy and creativity. Make a visual impact and stand out from your competitors.
Real project · Norway / USADesert Control rebrand
How I build your brand
- StrategyWhat makes you unique
- IdentityLogo and visual system
- RolloutWeb, social and collateral
3D packaging
+1,500
bottles modeled in 3D for the Coca-Cola catalog
Work styleAvailable now
100%
remote, for companies anywhere in the world
Brands that have trusted my work
Companies in Latin America, Norway and the US
What I do for your brand
SpecializedBranding
As a designer focused on branding, I build unique, memorable brands that convey trust and value, helping businesses stand out in any market.
Define your brand
Refresh your brand
Stand out online
Scale your brand
Monthly Creative Support
Your outsourced creative team, with fresh assets for your brand every month.
See plansYou're in the right place to transform your brand!
Strategic design and branding solutions that move your business forward. If you want to stand out in a competitive market and genuinely connect with your audience, now is the perfect time.
- Strategy before aestheticsEvery visual decision starts from your goals.
- Complete brand systemsLogo, brand guide and ready-to-use assets.
- A fast, hands-on processSmooth communication and on-time delivery.
On screenBrand guide · Desert Control
Made in FigmaGuidelines · Logo · Color · Typography
Your brand as a system
Beyond design
A well-built brand communicates its essence and unique value clearly. That's what lets it stand out in a competitive market and build a genuine connection with its audience.
- 01EssenceWho you are, what drives you and what you promise.
- 02Unique valueWhat makes you the best choice over your competitors.
- 03ConnectionCustomers who recognize you, trust you and come back.
If you're one of these people,
my branding services are for you
For founders building their brand from scratch
If you're starting your business and need a professional visual identity that reflects who you are and connects with your customers, I'm here to help.
For businesses ready to refresh their image
If your brand no longer reflects who you are, let's work together to update and reposition your identity for a bigger impact in your market.
For those who want to stand out online
If you need social media designs, websites or presentations that strengthen your online presence, I offer unique visual solutions that work.
For companies that want consistent visual communication
If your business needs a consistent visual strategy, I'll help you create a brand guide that keeps every touchpoint on brand.
Everything you need to
grow your brand
In a competitive market, a solid, well-designed visual identity is key to standing out. My services are built to transform your brand, from strategy to visual execution.
Step 01
Strategy
We define your brand's essence and values, making sure every visual piece aligns with your goals and connects with your audience.
Step 02
Design
We create purpose-built visual identities, from logos and visual systems to corporate collateral, designed to make an impact and win customers.
Step 03
Implementation
I hand over every tool you need, brand guides included, to apply your new identity consistently across all your channels.
Step 04
Optimization
I make sure every design works and fits each format, optimizing the experience both online and in print.
Branding Branding 2027
Every plan aims for the same thing: a brand with personality that connects with your customers and makes you proud. Pick the one that fits your business stage. All of them include guided logo exploration until we land on the right one.
Launch
Start off on the right foot
Founders and new businesses that need a professional brand to go to market.
€490
About 3 weeks · Payment 50% / 50%
Audit: basic review + 1 competitor- Core strategy: purpose, concept and pillars
- Mission, vision, personality and tone of voice
- Logo with guided exploration until we land on the right one
- Logo in every version: primary, secondary, horizontal, vertical, positive and negative
- Coded palette (HEX, RGB, CMYK and Pantone) and type system
- Brand pattern or graphic element
- Basic brand guide (PDF)
- 5 application mockups: stationery, social and point of sale
- Social starter kit: profile + 5 templates
- Final files in AI, EPS, SVG, PNG, JPG and PDF
- Support: 1 week on WhatsApp
Result: a professional brand, ready to go to market and build trust from day one.
Plan scopeEssential
Your brand applied where people see it most when you're starting out.
- Logo
- Guide
- Social
Growth
RecommendedGrow with consistency
Growing companies that want a complete identity that stays consistent across every channel.
€1,200
About 6 weeks · Payment 50% / 20% / 30%
- +Everything in Launch, plus:
- Brand scouting: analysis + 3 competitors
- Brand DNA + tagline
- 2 moodboards to choose the visual direction
- Logo and variants for every use
- Visual identity: extended palette, typefaces and graphic assets
- Brand iconography (6-8 icons) and patterns
- Full brand guide (PDF)
- 10 mockups: stationery, POP, signage and social
- Corporate stationery: business card, letterhead and email signature
- Social pack: 15 templates + highlight covers + story templates, also in Canva
- Corporate deck of 12-15 slides, with editable files
- Responsive landing page design, with a Figma prototype
- 2 rounds of revisions on every piece
- Support: 2 weeks + 1 video call
Result: a brand that connects, is easy to recognize and looks just as good on social, web and in store.
Plan scopeComplete
Your brand, consistent across every sales channel.
- Logo
- Guide
- Social
- Landing page
- Presentation
Corporate
Lead your market
Companies that need a solid brand system with a web presence, ready to scale.
€3,000
About 8–10 weeks · Payment 50% / 20% / 30%
- +Everything in Growth, plus:
- Market study: 5 competitors, trends and brand perception survey
- Verbal identity and communication strategy
- Launch creative concept + campaign key visual
- Channel guide: social, web, ads and point of sale
- Logo + variant system
- Complete visual identity: photo and icon style
- Design System: guide for agencies and teams
- Brand Assistant: your brand set up in ChatGPT or Claude
- Corporate website of 5 to 6 pages, responsive with basic SEO
- Full social: 30 templates, reel covers and social style guide
- Corporate and sales decks, 15 slides each
- Corporate brochure or catalog of up to 8 pages
- Event kit: roll-up, booth and flyer
- POP material: 3 pieces of your choice
- Support: 1 month + training for your team
Result: a solid, memorable brand with a complete system your team and vendors can apply and scale.
Plan scopeFull-scale
A system your team and vendors apply on their own.
- Logo
- Design System
- Social
- Corporate website
- Presentations
- Events
- AI assistant
Extras · Build your plan
Take your brand further
You choose what to add to your plan
Tap Add on the extras you like and I'll quote them together with your project.
Your plan+Extras=Made-to-measure brand
- +Add-on
- ✓Included
- —Not available
- 01
Brand
AssistantWrites copy and designs posts in your brand's style.
- Launch—
- Growth+€290+
- Corporate✓
- 02
Web
developmentA 5–6 page site ready to welcome customers.
- Launch+€690+
- Growth+€590+
- Corporate✓
- 03 · Monthly
Creative
supportA creative team dedicated to your brand every month.
- Launchfrom $200+
- Growthfrom $200+
- Corporatefrom $200+
- 04
Name
& voiceName, tagline, tone and lines ready to use.
- Launch+€290+
- Growth+€290+
- Corporate✓
- 05
Multi-brand
systemLocations and product lines under one brand's style.
- Launch—
- Growth—
- Corporate+€590+
The Rojas Method
Four stages,
Four stages,
one brand ready to grow
First we understand your brand, then we define its strategy, design it and launch it. At every stage you know what you get and how long it takes on your plan.
Stage 01
Understand
Where is your brand today?
We talk about your business, your customers and your competitors, and I review how your brand looks on every channel.
You getInitial auditStage 02
Define
What makes it unique?
We turn what we learn into a clear direction: purpose, concept, personality and message.
You getBrand strategyStage 03
Design
How does it look and sound?
I create the logo, palette, typography and graphic assets, with guided exploration until it's just right.
You getIdentity and guideStage 04
Go live
How does it go out into the world?
We roll the brand out to social, stationery, presentations or web, and I hand everything over ready to use.
You getReady-to-use assetsWhat you get along the wayEach stage delivers a piece, and they all add up to your final brand.
- Stage 01Initial audit
- Stage 02Brand strategy
- Stage 03Identity and guide
- Stage 04Ready-to-use assets
Time per stage on each planEach bar shows how long Understand, Define, Design and Go live take on your plan, start to finish. At the end of each stage we review the progress together.
LaunchBase
Growth2× dedication
Corporate5× dedication
Choose your plan and let's get started
Launch
≈ 3 weeksTo go to market with a professional brand.
- Logo and color palette
- Basic brand guide
- Social starter kit
Growth
≈ 6 weeksTo grow with a complete, consistent identity.
- Brand DNA and tagline
- Full brand guide
- Landing page and presentation
Corporate
8–10 weeksTo lead your market with a brand system.
- Market research
- Design System for teams
- Corporate website and events
Don't need a full plan?
Order only what you're missing
Add one or more services to your request and send it to me on WhatsApp with the details and price of each.
- Work directly with the designer
- Fixed delivery dates
- Audit credited toward a plan
Not sure where to start?
Brand audit
In 5 days I analyze your brand and tell you what to fix first.
€150Delivered in 5 days
100% creditedIf you then hire a plan, I'll take off the €150.
How I spend your 5 days
- Day 1I review your brand and 3 competitors
- Days 2–3I score your brand across 6 areas
- Day 4PDF report with 3 priority actions
- Day 5Handoff meeting, in person or online
Sample reportYour brand
A good foundation, with clear areas to improve.
- Strategy72
- Visual identity58
- Consistency41
- Digital presence66
- Differentiation83
- Memorability61
Standalone service · 01Logo
Logo
refresh
I modernize your current logo without your customers losing sight of you.
- Review of your current logo
- 2 refresh options
- Versions for every use
- Coded palette (HEX, RGB, CMYK and Pantone)
- Logo sheet (PDF) + 4 mockups
- Files for web and print
€220≈ 2 weeks
Standalone service · 02A guide for
A guide for
your current brand
I organize the brand you already have so it looks the same everywhere.
- Logo, colors and typefaces in order
- Usage rules: what to do and avoid
- Brand graphic elements
- 5 application mockups
- 3 social templates
- Shareable PDF guide
€450≈ 2-3 weeks
Standalone services
Price, what's included and delivery time for every service. Add the ones you need to your request.
Brand
Logo design
2-3 concept options, logo in every version, coded palette, typography, logo sheet (PDF), 5 mockups and AI, EPS, SVG, PNG, JPG and PDF files.
≈ 2 weeks€260
Brand
Visual direction and strategy
Research and benchmarking, 2 moodboards, style guidelines (photography, iconography and composition) and a visual guide in PDF.
≈ 3-4 weeks€850
Brand
Name and voice
Naming with 3 options, tagline, tone of voice and 10 ready-to-use phrases.
≈ 2 weeks€290
Graphic design
Packaging or label (1 product)
Research and benchmarking, 2-3 options with moodboard, 3D render, dieline, print-ready + editable files and 2 rounds.
≈ 2-3 weeks€390
Graphic design
Additional packaging variant
The approved design adapted to another flavor, size or version, with its dieline and files.
≈ 3 days€90
Graphic design
3D product render
Modeling and render of the package or product in 3 views, for e-commerce or catalogs.
≈ 1 week€120
Graphic design
Editorial design (up to 12 pages)
Moodboard with 3 directions, design on your identity, digital and print versions and an editable Canva option. Extra page: €25.
≈ 2-3 weeks€450
Graphic design
Presentation or pitch deck (15 slides)
2 moodboards, 15 slides, editable files (PowerPoint or Figma) + PDF, backgrounds for new slides and infographics.
≈ 1-2 weeks€260
Graphic design
Social pack (15 pieces)
Content grid, posts, carousels and stories, highlight covers and delivery in optimized JPG and PNG.
≈ 1 week€190
Graphic design
Flyer or print ad
1-2 options, 2-3 rounds of changes, help with the message, 2 formats and print-ready + editable files.
≈ 3-5 days€110
Graphic design
Event piece (roll-up, banner or billboard)
Custom design for the format, 2 rounds and a print-ready file.
≈ 3-5 days€130
Creative direction
Moodboard and creative direction
Moodboards with references, direction proposals, palette, visual style and visual strategy for the project.
≈ 1 week€260
Creative direction
Creative concept and campaign
Research and competitors, insight and strategy, concept and key visual, 360 channel plan and a roadmap in PDF.
≈ 3-4 weeks€690
Creative direction
Art direction for a photo or video shoot
Moodboard, storyboard, on-set art direction and post-production supervision.
1 day€290 / day
Web design
Landing page
Responsive design focused on conversion and basic SEO, animations, form and WhatsApp, published on your hosting and 2-3 rounds.
≈ 2 weeks€390
Web design
Corporate website (5-6 pages)
2 moodboards, wireframes, Figma prototype, responsive design, forms, WhatsApp and social, build and editable files.
≈ 4 weeks€690
Web design
Online store
Design and setup, payment gateways, initial upload of up to 20 products, user tutorial and conversion optimization.
≈ 4-5 weeks€790
Web design
Redesign of an existing website
Audit of the current site, improved information architecture, responsive redesign, testing and adjustments.
≈ 4-5 weeks€950
Web design
App or dashboard design
UX research, low and high fidelity wireframes, interactive Figma prototype, UI design and user testing.
≈ 5-6 weeksfrom €1.050
I couldn't find that service. Write to me in the form and I'll quote it.
Domain, hosting and paid plugin or font licenses are on you for all web services. 50% upfront and 50% on delivery.
Monthly creative support
Your outsourced creative team: fresh assets for your brand every month, senior quality and no in-house hiring costs.
Plan
Base
$200/ month
Up to 12 requests a month · delivery in 2-6 hours
Social media, basic reels and brand upkeep.
Plan
Strategic
Recommended$450/ month
Up to 24 requests · delivery in 48 hours · 1 monthly meeting
Everything in Base, plus UX/UI, presentations and illustration.
Plan
Corporate
$650/ month
Up to 40 requests · 24-48 hours · direct channel + 2 reviews a month
Everything in Strategic, plus merchandising, packaging, outdoor ads and events.
Adrián Rojas
Tell me about your project
Leave your name and what you need. Your message comes straight to my WhatsApp and I'll reply personally.
- Available right away
- 100% remote, any country
