A practice that needed its own identity
Dr. Rosa Rojas wanted a warm, professional brand that set her apart and looked the same at the practice and on social media.
Portfolio
Visual identity · 2023 · Guacara, Venezuela
Rosa Rojas Odontólogo
Identity for Dr. Rosa Rojas's dental practice: a symbol that merges a tooth and a rose, a purple and cyan palette, graphic elements and a visual direction for social posts, stories, dental days and everyday content.
Visual identityLogoSocialContent
- 1symbol: tooth + rose
- 4base colors
- 4logo variants
- 3content lines
The case
A tooth in bloom
A tooth and a rose in a single shape
The symbol merges both ideas with soft strokes, paired with a purple and cyan palette that conveys trust and freshness.
A brand that communicates every day
Graphic elements and templates for posts, stories and dental days that keep a consistent image in every publication.
Process
From the idea to social media
- 01BriefingWho she is and who she serves
- 02ConceptTooth + rose
- 03ConstructionGeometry of the symbol
- 04Variants & palettePurple, violet and cyan
- 05Graphic elementsAssets for every piece
- 06Social & dental daysEveryday content
Gallery
The brand, piece by piece
Tap any board to see it full screen.
01
3 boardsConcept
02
3 boardsIdentity
03
3 boardsApplications
04
2 boardsDental days & content
Adrián Rojas
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