A brand that no longer told what the business was
The old logo spoke about repairs, while the store now sells gaming PCs, components and accessories to the eSports community.
Portfolio
Rebrand · 2023 · Valencia, Venezuela
Tecno System
Rebrand of a repair shop that grew into a gaming store: a new logo built from the T and the S inside a hexagon, a neon palette, typography, uniforms, a website and a visual direction for feed, stories and video.
RebrandVisual identityWebSocial
- T + Sthe icon concept
- 5palette colors
- 2type families
- 3content formats
The case
From repair shop to gaming store
An icon built from the T and the S
The two letters interlock inside a hexagon, like a piece of hardware, with a neon orange and purple palette and angular typography.
A brand with gamer attitude
Uniforms, a website and a visual direction for feed, stories and video that speak the same language at every touchpoint.
Process
From diagnosis to content
- 01DiagnosisWhat the old brand said
- 02ConceptT + S inside a hexagon
- 03GridBuilding the icon
- 04Palette & typeNeon, Long Shot and Futura
- 05Uniforms & webThe brand in store
- 06ContentFeed, stories and video
Gallery
The brand, piece by piece
Tap any board to see it full screen.
01
3 boardsThe rebrand
02
3 boardsVisual system
03
2 boardsUniforms & web
04
3 boardsContent
Adrián Rojas
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