Build a community, not just a logo
Social Club wanted to be a place of belonging and self-expression, inspired by streetwear and urban lifestyle.
Portfolio
Branding · 2024 · Georgia, USA
Social Club
Branding for a streetwear label: an identity with attitude applied to caps, tags, signage, an online store and a social media look, backed by brand and competitor scouting.
BrandingLetteringStreetwearSocial
- 6logo proposals
- 4lettering explorations
- SCmonogram for embroidery
- 16process boards
The case
More than a cap brand
Lettering with a street stroke
After sketches, six proposals and four explorations, the logo was resolved by hand, with an SC monogram for embroidery, tags and avatars.
An identity you can wear
Caps, tees, stationery and social media sharing one language: authentic, creative and exclusive.
Process
From sketch to cap
- 01SketchesIdeas by hand
- 02ProposalsSix brand routes
- 03LetteringFour explorations
- 04First capsThe brand on product
- 05SystemLogo, icon and palette
- 06ApplicationsStationery, social and merch
Gallery
The brand, piece by piece
Tap any board to see it full screen.
01
4 boardsCreative process
02
2 boardsLogo
03
3 boardsBrand system
04
2 boardsCaps & applications
05
3 boardsSocial & mockups
See the case on Behance
The full project, with every view and detail.
Adrián Rojas
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